SSoulcake · Partner ordering

Proposal · 26 October 2026

For resellers like Oda and Matlevering

Partners order Soulcake in three taps.

A page of their own: they log in, see every Soulcake product at their partner price, get the season’s offers in front of them, and place the order. From there it runs through the same kitchen, drivers and invoicing as every other order, and they can follow it to their door.

Own loginAll productsHalloween & Christmas offersOrder statusOne monthly invoice

Built on what Soulcake already runs: the Celebration Vibe company accounts, the webshop’s products and main.soulcake.eu.

partner.soulcake.eu
Soulcake for partnersOda

Log in with your work e-mail

No password to share in the team. We e-mail a link that opens the page.

innkjop@firma.example
Send login link
Link sent. It opens your page.

Everything we bake

Pumpkin Velvet · 12pk
Halloween −20 %
−0+
The Red Velvet · 12pk
Cupcakes · 520 kr
−0+
The GOAT · 6pk
Cookies · 300 kr
−0+
Ode To Rocher Party Cake
Cake · 780 kr
−0+
DeliveryThu 29 Oct · 06:00–08:00
ToYour hub (saved address)
26 boxes and cakes0 kr eks. mva
Place order
Order P-1042 is with the kitchen
1
ReceivedMon 14:05
2
In productionWed 15:30
3
ReadyThu 05:10
4
On the wayThu 05:45
5
DeliveredThu 06:20
Order the same next week

Why

Ordering is the bottleneck, not the cakes.

A partner who can order in a minute orders more often, and an offer they can see is an offer they can sell.

Today

  • Partners send an e-mail or call, and someone types the order into the order form.
  • Prices, offers and delivery days are agreed one message at a time.
  • Seasonal products reach partners late, if at all.
  • The partner cannot see where the order is until it arrives.

With a partner page

  • Partners order themselves, any hour, from the full range at their own prices.
  • Halloween, Christmas and other offers pop up the moment they log in.
  • Ready-made photos and text help them sell our products to their customers.
  • They follow every order to the door, and get one invoice a month.

What the partner gets

Simple on their side, complete on ours.

Their own login

A company account with several people. They log in with a link e-mailed to their work address, so no shared passwords.

Accounts exist in Celebration Vibe

Every product, partner prices

The whole webshop range, updated from Shopify every 15 minutes, with each partner’s own price list or discount.

New: partner price lists

Offers that pop up

Halloween, Christmas, Fastelavn, Valentine’s. Each offer runs between two dates, pops up at login and is marked in the list.

New: offers

Order again in one tap

“The same as last week” fills the cart with the last order, ready to change before it is placed.

New

Delivery days and cut-off

Their hubs as saved addresses, the delivery slots we drive, and a clear cut-off such as “order by 12:00 for the day after tomorrow”.

Delivery days and travel times exist

A kit to promote with

For every product on offer: photos and short texts in Norwegian and English, to use in their own app and shop.

New: promotion kit

From their page to their door

One order through the whole Soulcake process.

A partner order is not a side track. It lands in the same lists, the same kitchen steps and the same driver routes as a webshop order. Pick a station to read what happens there.

P-1042 · Oda

Offers that sell

Set up an offer once. It reaches every partner and their customers.

Soulcake makes the offer in the admin. The partner page does the rest: it shows it, counts down to its end, hands out the promotion kit, and Analytics shows what it sold.

New offer

NameHalloween 2026
Products
Pumpkin Velvet 12pkThe GOAT 6pkSpooky Party Cake
Partner price−20 % on the partner price
Runs19 Oct – 31 Oct
For
All partners
Pop-up“Halloween is coming. Order by Thursday for Saturday.”

Pops up at login

Once per offer for each person, with a button that puts the boxes straight in the cart.

Marked in the list

An orange tag and the days left, so the offer is seen every time they order.

Ready to promote

The kit gives them photos and text for their customers, so our offer becomes their campaign too.

Measured

Analytics on main.soulcake.eu shows partner sales per offer and per partner, with or without MVA.

A year of offers

The windows Soulcake could plan for partners, October to May.

Built on what runs today

Most of the road is already paved.

Celebration Vibe already lets companies log in and order, and since 23 October its orders show up in main.soulcake.eu. Partners become a new kind of company there.

PieceTodayFor partners
Accounts and loginRuns
Celebration Vibe: companies, people and roles.
Partner companies with login by e-mail link.
ProductsRuns
Imported from the webshop every 15 minutes.
Partner price lists and offers on top.
OrdersRuns
Celebration Vibe orders appear in All orders as their own sales channel.
A “Partners” channel, with the order’s lines, delivery day and hub.
Kitchen and driversRuns
Kitchen steps, production sheet, travel times and the Delivered step, for webshop orders.
Partner orders join the Kitchen and Delivery tabs.
InvoicingRuns
The order form makes invoices in Tripletex.
One invoice a month per partner, from their delivered orders.
AnalyticsRuns
Webshop sales, with or without MVA.
Sales per partner and per offer.

How to get there

Three steps, each useful on its own.

1

Order

  • Partner login and the full range at partner prices
  • Cart, delivery day and hub, cut-off time
  • Orders in All orders, Kitchen and Delivery

Oda and Matlevering stop e-mailing orders.

2

Offers

  • Offers with dates, products and partner price
  • Pop-up at login and tags in the list
  • Promotion kit with photos and texts

Christmas 2026 is the first season sold this way.

3

Follow-through

  • Status on the page and by e-mail: ready, on the way, delivered
  • One monthly invoice per partner in Tripletex
  • Analytics per partner and per offer

Partners see the order arrive; Soulcake sees what each offer sold.

For Soulcake to decide

Six choices before we build.

Partner prices

A price per product for each partner, or one discount off the webshop price?

Suggestion: one discount per partner, with exceptions per product.

Cut-off and minimum

How long before delivery must they order, and is there a smallest order?

Suggestion: 12:00 two days ahead, minimum agreed per partner.

Delivery

Do our drivers bring it to their hubs, or do they collect it at Gladengveien 18?

Suggestion: both, chosen per order like the webshop’s pickup and delivery.

Invoicing

One invoice per order, or a monthly invoice, and with what payment terms?

Suggestion: monthly, 14 days, made in Tripletex.

Who runs the offers

Who at Soulcake sets up offers and keeps the photos and texts up to date?

Suggestion: an Offers page in the admin next to Products.

The address

Where partners find their page.

Suggestion: partner.soulcake.eu, with a tile in the App Wallet for Soulcake staff.